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Redefining Luxury Through Sustainable and Contextually Rich Architecture

Middle East

Location :Middle East
Size SQF :8,905,000
Services :Master Planning, Urban Design, Landscape Architecture, Sustainable Design, Smart City Solutions
Green Spaces :Parks, gardens, urban agriculture
Waterfront Living :Canal system, waterfront properties, water-based transport
Mixed-Use Development :Residential, commercial, recreational, and industrial zones
Middle East

Introduction
The New Town is planned as a vibrant, sustainable, and smart city situated in the Middle East. Spanning 8.905 million square metres, the masterplan envisions a mixed-use urban development designed to accommodate 100,000 residents. The design emphasizes sustainable and low-carbon urbanism, prioritizing walkability, green infrastructure, and integrated water management.

Location
The site is strategically positioned with direct access to major metropolitan areas through a railway station, facilitating easy regional and international connections throughout the Middle East. Its close proximity to major transport corridors will enhance regional commuting and boost tourism.

Connectivity

  • Its straight-line distance from the International Airport is approximately 25 kilometres
  • Its straight-line distance from the University and Central Train Station is about 23 kilometres
  • Its straight-line distance from the Regional Railway Station is about 20 kilometres

The site has significant accessibility, with railways, expressways and highways intertwined.

Environment
The climate is characterized by a hot, dry climate with significant temperature variations between day and night, and between summer and winter. Summers are typically long and very hot, with average high temperatures often exceeding 35°C (95°F), while winters are short, mild, and wetter, with occasional frosts. Rainfall is sparse and mainly occurs during the winter months.

Climate Data


Temperature

  • Average High Temperature: 29.2°C
  • Average Low Temperature: 11.5°C
  • Typical Summer Highs: 35-40°C
  • Typical Winter Lows: 2-5°C

Precipitation

  • Average Annual Precipitation: 130 mm
  • Annual Rainy Days: 40 days
  • Average Humidity: 50-60%

Wind

  • Dominant Wind Direction: West to Northwest
  • Average Wind Speed: 11 km/h
  • Average Monthly Sunshine Hours: 3,000 hours

SWOT Analysis

Strengths:

  • Strategic Location: Excellent connectivity to major urban centers and transport routes
  • Innovative Design: 15-minute city concept with smart and green infrastructure
  • Cultural Integration: Blends modern architecture with regional cultural heritage
  • Economic Growth: Potential to become a regional hub for business and tourism

Opportunities:

  • Innovation Hub: Opportunity to set a benchmark for smart and sustainable urban living
  • Cultural Tourism: Potential to attract visitors through a blend of culture and modern amenities
  • Regional Hub: Potential for business and economic growth

Weaknesses:

  • Complex Implementation: Challenges in phasing and aligning development with growth
  • High Initial Costs: Significant investment required for smart and sustainable infrastructure
  • External Dependency: Success depends on regional stability

Threats:

  • Regional Instability: Political and economic challenges could impact progress
  • Environmental Risks: Water scarcity and climate adaptation are major concerns
  • Social Cohesion: Risk of social fragmentation in a newly developed urban area

Topography

Drainage Direction in Micro Level – Guiding building placement and drainage design

Land Use

Land Use Plan

The plan shows the allocation of land for residential and commercial
land, green parks, public spaces, water systems, woodland, and
other surroundings including industrial, agricultural, educational and
medical land

Neighbourhood

The New Town will consist of 7 self-sufficient neighbourhoods, each featuring a central park and retail center. Two neighbourhoods will be car-free, encouraging walking and the use of electric public transport. Essential services like education, healthcare, and recreation will be accessible within a 10-minute walk in each neighbourhood.
Community Types:

Vision

The New Town will be a pioneering model of sustainable, smart urban living in the Middle East, designed to integrate modern technology with environmental and cultural sensitivity. Spanning 9 million sqm, it will feature six interconnected, self-sufficient neighborhoods centered around the 15-minute city concept, ensuring that essential services are within easy reach.Walkable | Intelligent | Green | Cultural

The development represents a blend of modernity with heritage and innovation with resilience. Located with excellent connectivity to major transport hubs, international airports, and regional centers, this New Town is set to become a key destination in the Middle East. This development symbolizes modern progress while maintaining cultural identity.

Location & Connectivity

Strategic positioning along major motorways provides direct access to urban centers and international airports. This positions the town as a key hub for regional and international connections, ideal for global business and tourism. A state-of-the-art railway station links the New Town to major Middle Eastern destinations, making it a central point for regional trade and cultural exchange

Renewal & Modernity

More than just a development, this New Town represents modern progress and innovation in the Middle East. Designed to accommodate 50,000 residents, it offers a luxurious and modern lifestyle with world-class amenities. The town will feature high-rise towers, luxury housing, and green spaces, blending comfort and sustainability.
A major international shopping mall, surrounded by a lake, public spaces, and five-star hotels, will be the town’s centerpiece, attracting visitors for leisure, shopping, and entertainment from across the region.

Business
International shopping malls surrounded by a lake, green spaces and skyscrapers
Tourism
5-star Hotels or other public landmarks
Living
Luxury housing near the water system

Sustainability

The vision emphasizes sustainability and smart city principles, aiming to create a low-carbon, eco-friendly urban environment through advanced technologies. Key features include Sustainable Drainage Systems (SuDS), an artificial canal for water management and transport, and green infrastructure like urban agriculture and green roofs.

  • Green Roof
  • Urban Agriculture
  • Artificial Canal

Smart City

Smart technologies, such as IoT sensors and smart grids, will optimize infrastructure, while the transportation network will focus on electric shuttles and pedestrian-friendly routes. Smart governance tools will also enhance city services, fostering a connected and engaged community.

Global Appeal and Economic Prosperity

The New Town is designed to be a globally attractive destination, fostering economic development through innovation hubs, tech parks, and spaces for startups and small to medium-sized enterprises (SMEs). Its strategic location, luxurious amenities, and modern infrastructure will draw visitors, businesses, and investors.
The town will emphasize cultural and social inclusivity, creating a vibrant, diverse community that reflects the region’s rich heritage while embracing modern architectural trends. Public spaces and cultural institutions will encourage social interaction, making this development a key player in the regional economy.

Design

Master Plan
The plan shows the allocation of land for:

  • Residential and commercial land
  • Green parks
  • Public spaces
  • Water systems
  • Woodland
  • Industrial areas
  • Agricultural land
  • Educational facilities
  • Medical facilities

Land Use Plan (Scale: 100m-200m)

Categories:

  • Residential Land
  • Green Space
  • Public Square/Space
  • Agricultural Land
  • Educational Land
  • Water Village
  • Transport Land
  • Commercial Land
  • Woodland
  • Industrial Land
  • Medical Land

Features:

  • Boundary Line
  • Road/Highway
  • Street
  • Railway

Mixed-use Development

The central area will feature a large international shopping mall with a railway station, also complemented by luxury housing, hotels, and entertainment venues. Surrounding the central lake, high-rise towers will offer a mix of residential, office, and hotel spaces, fostering a vibrant and well-connected urban center

Building Height

The development will feature a mix of architectural styles. High-rise buildings over 150 metres will be placed along the canal and central lake, with hotels and shopping malls nearby. Community residences will be kept under 50 metres, and luxury housing will have lower heights for more comfort.

Water-based Transport

An artificial canal will connect all neighbourhoods, with ‘water taxis’ providing an alternative mode of transport. The canal system will also function as a central element in the town’s sustainable drainage
strategy.

Pedestrian Infrastructure

A network of footpaths and bike lanes will ensure that all parts of the
town are easily accessible without relying on cars.
Walkability is a key principle, with well-designed, safe pedestrian
routes connecting public spaces, residential areas, and amenities

Sustainable Urban Drainage

The masterplan includes sustainable drainage systems (SuDS) that
channel rainwater into the central canal and lake, helping to reduce flood
risks and improve water conservation. The use of green roofs, rain gardens,
and permeable pavements will further support effective water management
and strengthen climate resilience.

  • Permeable Pavement
  • Green Roof
  • Rain Garden

Green Space

Each neighborhood will feature an organic urban farm and garden areas,
primarily with fruit trees, to boost food security and community involvement.
A community center in each neighborhood will facilitate collaboration
among residents in managing these spaces.

  • Urban Agriculture
  • Urban Park

Smart City Technologies

The town will use smart technologies, including IoT sensors, to monitor and improve
energy use, water management, and waste disposal. A digital platform will connect
residents to services like public transport and local businesses. All buildings will be
energy-efficient, with renewable energy sources like solar panels, and public services
will run on clean energy to maintain a low-carbon footprint

Solar Panel
Electric Vehicle
Smart Trans
Smart Monitor

Social and Economic Integration

Local Economy

Neighbourhood retail centers will prioritize local ownership,supporting small businesses and fostering entrepreneurship.
A light industrial zone on the town’s outskirts will create employment opportunities, ensuring economic sustainability.

Public Spaces and Social Interaction

Parks, plazas, and lakeside areas will be designed to encourage community interaction and inclusivity. These public spaces will promote social cohesion and enhance the quality of life for all residents.

Phasing and Implementation

Phase 1: Central Area
Start with building the shopping mall and railway station to create the main hub.
Phase 2: Canal System
Develop the canal system for transportation and water management.
Phase 3: Residential Areas
Build the surrounding residential neighborhoods to accommodate growth.
A detailed implementation timeline will ensure the alignment of infrastructure development with population growth and economic demands.

Phase 1: Central Area Development
Phase 2: Canal System Development
Phase 3: Residential Neighbourhoods Development

Effect

Aerial View

Central Lake

Shopping Mall

Riverside/Waterfront

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